The Importance of Unique Content for Your Website

unique content

Search engines tend to filter out duplicate content. This is because there is no point in search results showing similar content to web users. That is why you must ensure that you provide your website users with unique content.

Unique content can be defined as any information that does not replicate what has already been published on other websites. The information on your site should have high value. Content can be in many forms. This includes articles, images, videos or social media. Apart from avoiding penalties from search engines, there are other advantages in ensuring that your website has unique content.

1) Rank high in search engine results

Posting fresh articles and blog posts will keep visitors coming back for more on your website. Also, people will be more likely to Tweet and share original and valuable information rather than duplicate content. This will help to boost your SEO efforts.

2) Increase your credibility

Imagine how much damage will be done to your site once visitors learn that you have been scraping information from others sites to present to them.

How To Get Unique Content

i) Write the article yourself. Research and come up with an informative article that your users would be interested in.

ii) Hire writers to provide you with original articles. Depending on what your needs are, you can hire one or more writers.

iii) Buy PLR (Private Label Rights) articles – These are articles that once you buy you own the rights and you can modify and use them as you deem necessary

What To Consider When Looking For Unique Content:

  • Originality
  • Relevancy
  • Quality – good, well written copy

How To Check For Duplicate Content

There are various tools which you can use to check to ensure that the content that you have is unique. While some of these tools are free, others are paid tools.

A) Paid Tools

Use Copyscape ( to check for plagiarism. You can do this by pasting text from your site to the search window provided on Copyscape. You can also paste the URL of the pages you want checked. Copyscape charges $0.05 per search. You will need to register an account on the site and buy some credits.

B) Free Tools

Article Checker. Simply copy and paste the text you want to check in the provided text box and then click on compare.

Google search– Paste a phrase or sentence into Google and search. The phrase should be in quotation marks. If there is any site that has copied content from your site, it will show up in the search results.

What To Do If Someone Copies Unique Content From Your Site

If someone copies content from your site, chances are that your site may start to rank lower in search engine results due to duplicate content. To prevent this from happening, share your content on others sites once you have posted it on your website. You can share your content on social media sites such as Facebook and LinkedIn.

If you find out that someone has copied unique content from your site, you can ask Google to de-index the site. Of course, you will have to prove that you own the original copyright of the article. You can do this by simply showing that the article first appeared on your site before it was posted on the offender’s site.

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